AI-Assisted Campaigns
I direct generative AI the way I direct a production team.
Concept-led campaigns: a clear idea first, then craft, consistency and brand control.
Art direction & design by Nicole Trang. AI-assisted production.
How I work with AI
01 · Idea
Brief, insight, big idea
Every case starts with a written brief and one line the whole campaign hangs on. AI helps pressure-test hooks; it doesn't pick the idea.
02 · Explore
Many directions, one choice
Style directions are generated quickly and side by side, then judged against the brief, the audience and how they read at thumbnail size.
03 · Lock
Character & style lock
Model sheets, palettes and reference images are fixed before production so faces, products and light stay consistent across every format.
04 · Craft
Finished by hand
Compositing, retouching and typography in Photoshop and Figma. Logos, UI and text are designed, never generated.
05 · Motion & sound
One pipeline
Image-to-video for key moments, edit and captions in Premiere or CapCut, voice and music to temp or final.
06 · Scale
Variations that test
Hooks, ratios and end cards built as a system, ready for A/B testing in paid social and app stores.
Toolkit
- Image: Flux, Krea, Leonardo, Nano Banana, Adobe Firefly
- Video: Kling, Hailuo
- Sound: ElevenLabs, Suno
- Craft: Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Blender, DaVinci Resolve
- Concept & copy: ChatGPT, Claude
Self-initiated cases are labelled as such. No client results are claimed for them.