Work
Case studies
Campaigns, ad creative and identity work, with notes on the idea, the art direction and how it was made.
Lumi Harbor — Relight the Coast
Launch campaign for a cozy puzzle game: key art, statics in three ratios, a 15-second video and store assets.
Ad creative for games with 2B+ users
Art direction for video ads, playables, end cards and store assets across Magic Tiles 3, Tiles Hop, Dancing Road, Magic Pad and other music games.
Amanotes brand identity
Brand identity, guidelines, office and event design for a music-game company with 2B+ downloads.
ICAN — Galaxy Education brand system
Rebranding Galaxy Education's ICAN sub-brands under one system: ICANTECH, ICAN Connect and the Olympic Toàn Năng competition.
Phi Tiêu Sports Bar
Logo, menus, posters, packaging and signage for a darts and sports bar.
Child Abuse Campaign
An awareness campaign with app screens, print and outdoor, built on a restrained red-and-blush palette.
Fort Siloso Puzzle Event
Illustrated maps, comic panels and game materials for a puzzle trail at Fort Siloso, Sentosa.
3D product & still life
Stylised 3D product shots and isometric scenes, from concept to final render.
Illustration & side works
The hands-on craft behind the art direction: digital painting, comics, pattern work, posters and photography.
Influencer & social video
Vertical social videos made with creators: concept, shoot direction, edit and grade.